As pleasant to the eye as to the touch, linen exudes vacation. Delicate and extremely refined with its chic wrinkled appearance, it appeals en masse to lovers of authenticity. But it’s not just for its attractive appearance that linen attracts crowds! His other major asset? Its ecological and sustainable fiber cap, which makes it an ally of choice to meet new consumer expectations.
Linen, a story that is not new
Did you know that linen is at the top of the list of the oldest existing textiles? This natural fiber from the Linaceae family, planted and harvested partly in France, the largest producing country in the world, is one of the rare plant textile fibers in Europe. And if it has stood the test of time, it is obviously for its innumerable intrinsic qualities.
It is first recognized as a natural thermal regulator. Linen breathes in summer and insulates in winter. Anti-bacterial, non-aggressive for the skin... we appreciate it as much for its hypoallergenic properties as for its falsely neglected appearance. Because if it is so talked about today, it is of course for its subtly wrinkled rendering. Washed linen, unlike the raw and rough linen of yesteryear, offers a more supple and softer finish thanks to several stages of washing at high temperatures. This method in no way makes it lose its aged and authentic side and its resistance to the tests of time. Washed at 60 to 90°C, it does not deform, does not lint and – good news for those who hate this household task – cannot be ironed!
A zero waste plant
In linen, nothing is lost, and it is also for this particularity that it is once again popular in the fashion and decoration worlds. All the components of the plant are in fact valued: the fibers are transformed into fabrics or technical textiles, the seeds end up in food or are used to make oil, and the remaining elements are used in the insulation, the manufacture of composite materials, mulching and even paper. And this ecological aspect which characterizes it begins from its cultivation! This plant requires very little fertilizer and pesticides, and does not use any defoliating chemicals or GMOs. Requiring little water (20 times less than cotton!), it is not necessary to set up an irrigation system in 99.99% of cases. Who says better ?
Renewed interest in our interiors
Long neglected due to its difficult maintenance and its ability to wrinkle easily, linen says stop its bad reputation. And this, thanks to new ways of working it developed by artisans which make it softer and more flexible. In perfect harmony with this decorative wave which advocates a return to nature and the essential, this durable and recyclable material takes up summer quarters in the four corners of our interiors. Rustic yesterday, trendy today? Without a doubt ! Moreover, we will in turn be able to count on linen in our next collection. Release date: March 25. Will you be there?
